Privacy Policy

This Privacy Notice describes how bloom™hearing specialists (hereinafter "Bloom", "we", "us", "our") collects and processes your personal data when you visit and use this website. Active Hearing Pty Ltd ABN 91 087 971 051  (established in Australia) is the entity providing this website in Australia. 

This privacy notice applies to all personal information we collect or process about you from your use of this website. For other services provided by us, including audiology and sales, please refer to the . 

We encourage you to carefully review this Privacy Notice to understand how and why we are using personal data about you and what your rights are under the relevant privacy laws.  If you have any additional questions about our practices, we welcome you to consult the 'Contact Us' section of this Privacy Notice. 

When you visit and use this website 
When you visit and use this website, we collect cookies and online identifiers about you and the way you use the website e.g. your browser type, search terms used on the website, your IP-address including your network location and information about your device. 

We store your personal data on cookies for as long as it is necessary for the purpose(s) for which the data is/are being processed. For more information about how the individual cookies are stored, you can read our cookie policy.  

The purpose of our processing is to optimise the user experience, the website's functionality including creating statistics and marketing.  

When you request an appointment: 
When you request an appointment, we will process your name, contact information (email and phone number), postal code as well as any information you include in your request, and the identity of the Hearing Care Professional that we have arranged your appointment with. If you have previously taken an online hearing test, we will also process and send information relating to this to the Hearing Care Professional.  

The purpose of our processing is to facilitate your request for an appointment with one of our Hearing Care Professionals.  

When you take an online hearing test: 
When you take an online hearing screening test, we will process your gender (if you inform us), age category, answers to initial hearing related questions, postal code, name and contact information (mail and phone number), the result of the hearing screening test and the identity of the Hearing Care Professional you may choose to request an appointment with and who we may forward your personal data to. 

The purpose of our processing is to provide you with a hearing test and facilitate your request for an appointment with a Hearing Care Professional.  

When you sign up to receive our marketing material: 
When you sign up to receive our marketing material, we will process your name, contact information (email and phone number), postal code and information about the consent, you have given us to send you the marketing material.  

The purpose of our processing is to be able to send you the marketing material.

We will collect some of the personal data about you directly from you, for example when you request an appointment or take an online hearing test. When you interact with our website, we will collect technical data about your equipment, browser activity behaviour patterns etc. We collect these personal data by using cookies and other similar technologies. 

With Hearing Care Professionals. When you request an appointment with a Hearing Care professional, we will share your personal data with the Hearing Care Professional. If you have completed an online hearing test, we will also share the result of this with the Hearing Care Professional. If you use the ‘Request an appointment Today’ feature we will share your enquiry with a Hearing Care Professional located near the postal code you have input. If you have completed an online hearing test, we will also share the result of this with the Hearing Care Professional. 

With Bloom Hearing Specialists. We operate the Bloom Hearing Specialist services in Australia and New Zealand with our related entities in Australia and New Zealand.  In order to streamline operations and enhance your overall experience, we share certain systems and customer information within Bloom Hearing Specialist entities. This allows us to recognise you across different store locations operated by our affiliates, provide more consistent service, and better respond to your preferences and needs – regardless of which store you visit. 

With service providers. Your personal data may be disclosed to third parties who process personal data on our behalf, and therefore acts as our data processors, e.g. we use third parties as hosting providers. We have entered into data processing agreements with all our data processors to ensure that such data processors implement appropriate organizational and technical security measures in such a way that the processing complies with the requirements of applicable privacy laws and ensures the protection of your rights.  

With WS Audiology. Bloom Hearing Specialists is part of a global group of companies known as WS Audiology. We may share your information with our subsidiaries or affiliated companies who handle your information as data processors in order to provide you with access to our services, improve and optimize the website etc. 

For Legal and User Interests. We may disclose and use your personal information when we reasonably believe it's necessary to: (a) Satisfy any applicable law, regulation, legal process, or governmental request; (b) enforce our Terms of Service and other agreements, policies, standards, or other legal rights, including the investigation of potential violations; (c) Detect, prevent, or address illegal or suspected illegal activities, including payment fraud, security or technical issues; (d) Protect against harm to our rights, property, safety, security or that of our users or the public, as required or permitted by law; (e) protect infringements to third party intellectual property rights which we have been legally licensed / authorized to act on behalf of. This disclosure may involve sharing information with law enforcement agencies, public authorities, the third party intellectual property holders, or other organizations as strictly necessary. 

Merger or acquisition. In the event of a merger, acquisition, reorganization, bankruptcy, or similar occurrences, your personal data may be transferred to advisors and the succeeding entity. We will make efforts to provide advance notice, share pertinent details about the event and the successor, and request the successor to handle your personal data in alignment with this Privacy Notice. Should the successor need to process your personal data beyond the authorized scope in this Privacy Notice, they will be responsible for notifying you, providing details about their intended processing, and obtaining your consent, and/or the consent of your parent and/or guardian (if applicable), as required by applicable laws and regulations. 

Due to the global nature of our organization and operations, international data transfers are necessary for us to provide our services. Your personal data may be transferred to, stored, and processed outside of the country in which you reside in, Australia or New Zealand, where Bloom Hearing Specialists provides its services. We have put in place appropriate safeguards (such as contractual commitments or recognized certifications) in accordance with applicable legal requirements to ensure that your data is adequately protected. 

We are committed to ensuring the security and compliance of your personal data, regardless of where your data is processed or stored, and will take all necessary and appropriate measures to safeguard your information in accordance with applicable laws and regulation.  

If you require further information on the above data transfers, please send your request to us as laid out in Section 7 below.

We prioritize the security of your personal data and employ industry-standard measures to safeguard it against unauthorized access to or improper use. Our security practices include the use of organizational controls, technical protection, and other protection measures. 

6.2 While we are committed to implementing robust security measures to ensure your data is not compromised when handled by us, it is also important to remember that your part is also critical to ensuring the security of your account, You can take some simple steps to enhance the security of your account, such as creating strong and unique passwords without easily guessable information, like your name or birthdate. Exercise caution when interacting with third party online content, and routinely update your passwords.  

You may have certain rights when it comes to the processing of your personal data. These rights may include the right to access, correct, delete, restrict the use of, or withdraw your consent to the processing of your data.   

Request access to your personal data. It allows you to receive a copy of personal data that we have recorded about you and ensure that we process it lawfully. You may send a written request to us via the contact details provided under “Contact Us”.  

The right to rectification. Request rectification of personal data that we hold about you. This gives you the opportunity to have incorrect or incomplete information we hold about you corrected. 

The right to erasure. You may have the right to have all or some of your personal data erased by us. To the extent that continued processing of your data is necessary, for example, to comply with our‘s legal obligations or to establish, exercise, or defend legal claims, we are not obliged to delete your personal data.  

If you have any further inquiries or to exercise your legally entitled rights, please contact us through the provided details in the ‘Contact us’ section below. 

In order to safeguard your privacy and ensure the secure handling of your personal data, you may be required to verify your identity or account ownership before we can accept or respond to your request. While we strive to accommodate all requests, we may decline or charge a fee for those that are unreasonable or unnecessary and permitted by applicable law. This includes situations that are clearly repetitive or excessive, could pose significant practical challenges, require disproportionate technical efforts, or introduce operational risks, such as the potential for fraud.  

Kindly be aware that should you choose to withdraw your consents or object to the collection, processing, or retention of specific essential information or activities, it may impact our ability to provide you with our services, either partially or entirely, due to operational or technical constraints. 

If you believe that your data protection rights have been violated, you may also have the right to lodge a complaint with your local data protection authority. 

If you have any questions, concerns, or requests regarding this Privacy Notice, your personal data, or our privacy practices, please feel free to contact us using the following details: 

Email: dataprotection.apac@wsa.com 

We will retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include the nature of the data, the purposes for which it was collected, legal obligations, potential disputes, technical constraints and business needs. Once the retention period expires, your personal data will be securely deleted or anonymized, or if deletion is not possible (for example, because the data has been stored in backup archives that are no longer or technically costly to retrieve access to), then it will be securely stored and isolated from further processing until it expires or is purged, as accepted by applicable laws. Please contact us using the information provided in the "Contact Us" section of this Privacy Notice for more details about our data retention practices. 

This Privacy Notice was last updated 01/092025 and will be continuously updated in accordance with current rules and practices as well as in accordance with adjustments in our business procedures. You can always access the latest version on our websites.